Singapore Airlines will introduce a new range of in-flight amenities across all cabin classes on flights of more than six hours.
The rollout includes amenity kits, sleeper suits and travel essentials tailored to each cabin. The products will be introduced progressively, with sleeper suits offered on selected medium-haul overnight services longer than six hours and on all long-haul flights.
Passengers travelling in Suites and First Class will receive amenity kits from French cosmetics brand Sisley, available in separate men's and women's versions and containing products from the Sisleÿa and Sisleÿum ranges.
The refresh also includes new 100% cotton sleeper suits and coral fleece slippers for Suites and First Class customers. Singapore Airlines said the cotton fabric was chosen for breathability and comfort.
Business Class customers will receive sleeper suits for the first time under the updated offer. The relaxed-fit poly-cotton sleepwear will come in two sizes.
Business Class passengers will also receive amenity kits from Byredo, containing products from the Stockholm-founded brand's Blanche line, including an Eau de Parfum fragrance spray, hand cream and lip balm.
Singapore Airlines said it will be the first airline to offer products from Byredo's Blanche range. It did not disclose commercial terms for its supplier arrangements.
In Premium Economy Class, customers will receive a new zip pouch designed by the airline. It includes a hand strap, uses recycled materials and features the carrier's batik motif.
Inside the Premium Economy kit are a white tea-scented lip balm from Australian personal-care brand Ink & Water, along with eyeshades, socks and a dental kit. The airline said the lip balm will be exclusive to its customers.
Economy Class customers will receive a drawstring pouch featuring the airline's batik motif. It will contain eyeshades, socks and a dental kit.
Cabin update
The amenity rollout accompanies a wider update to the airline's onboard and travel offer. Singapore Airlines linked the changes to revised cabin products, refreshed food and beverage options, a new KrisWorld in-flight entertainment system and high-speed internet connectivity.
The carrier described the move as part of a broader effort to reshape the journey across multiple service points rather than through cabin hardware alone. While airlines have long used premium amenity kits as a point of differentiation, extending revised products to every cabin class broadens that strategy.
Across the sector, full-service airlines have been revisiting soft products such as bedding, wash bags and skincare partnerships as they look for ways to distinguish premium fares and improve the passenger experience on longer flights. Singapore Airlines' decision to add sleeper suits to Business Class is one of the more visible changes in that category.
Its decision to introduce refreshed items in Premium Economy and Economy also reflects pressure on airlines to improve the travel experience beyond the front of the aircraft. Soft product upgrades can be less capital-intensive than cabin refurbishment while still creating a visible change for passengers.
Mr Yeoh Phee Teik, Senior Vice President, Customer Experience, Singapore Airlines, outlined the rationale for the changes in a statement accompanying the launch.
"Singapore Airlines is continuously finding ways to elevate the moments that matter to our customers in every cabin class. This is why we have carefully curated our new range of amenities, from skincare and personal care products to sleepwear and travel essentials, to support the enhanced comfort, rest, and well-being of our customers during their journeys with us," said Yeoh.
The updated range also shows how airline partnerships with consumer brands are moving beyond traditional luxury skincare tie-ups in First Class. Singapore Airlines has combined established prestige names in premium cabins with airline-designed pouches and essentials for the rest of the aircraft.
The Premium Economy and Economy items also place the carrier's batik motif at the centre of the presentation. That branding approach has long been part of Singapore Airlines' identity and now appears more directly in the take-home items handed to passengers.
All of the new amenity kits will be introduced on routes exceeding six hours, with sleeper suits reserved for overnight medium-haul services above that threshold and for long-haul flights.