Retail media Stories

Asian Stories

Retail media stories

When AI Changes Product Discovery, Measurement Has to Catch Up

One in four Southeast Asian shoppers now use generative AI to discover products, exposing how last-click tools miss the path to purchase.

By April Tayson • 4 min read • 4 days ago

Marketing Technologies

DoubleVerify appoints Jason Pee as Malaysia director

Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.

By Sean Mitchell • 4 min read • Last month

Global Stories

Retail media stories

eCommerce

Big brands spend less sales revenue on advertising

That points to a shift in how much large groups reinvest in promotion, with the 25 US-listed advertisers studied seeing their ad-to-sales ratio fall from 6.1% to 5.5%.

By Karen Joy Bacudo • 4 min read • This month

Generative AI

Global ad spend to rise 11.9% to USD $1.34 trillion

Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.

By Karen Joy Bacudo • 3 min read • This month

Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month

Marketing Technologies

Amazon Ads launches Agent & DVA+ for unified buying

Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last month

Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last month

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last month

Data Protection

inDrive.Ads expands to 25 countries with 2bn impressions

The expansion gives brands access to in-app audiences across 25 markets as inDrive seeks a second revenue stream to support lower fares and commissions.

By Sofiah Nichole Salivio • 3 min read • Last month

Software-as-a-Service

Algolia names Chung & Servantez to AI growth roles

The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

THG Ingenuity names Gemma Spence as Chief Executive

The eCommerce technology group is reshuffling its top team as it looks to sharpen growth and compete in a tougher market.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Retail media stories

Customer Relationship Management

Australian privacy reforms to upend marketing activities

Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.

By Sofiah Nichole Salivio • 4 min read • This month

Marketing Technologies

Drako makes foot traffic attribution free for campaigns

Advertisers can now measure store visits during a campaign without paying an extra fee, as Drako folds foot traffic attribution into eligible media buys.

By Raphael Veloso • 3 min read • Last month

Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last month

Marketing Technologies

dunnhumby ventures backs Azoma in AI shopping push

Retailers and brands lack a reliable way to link AI shopping recommendations to sales, a gap Azoma hopes to close with new backing from dunnhumby ventures.

By Karen Joy Bacudo • 4 min read • Last month

Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Last month