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Qualtrics unveils XM Data and AI Platform for 2027
Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • Last month
TOPdesk unveils new tools after Gartner IT recognition
Software-as-a-Service

TOPdesk unveils new tools after Gartner IT recognition

Growing demand from mid-sized teams is driving TOPdesk's latest tools as it looks to ease ticket backlogs and knowledge overload.

By Sofiah Nichole Salivio • 4 min read • Last month
Manchester City extends Qualtrics deal as campus grows
Software-as-a-Service

Manchester City extends Qualtrics deal as campus grows

Feedback tools will now cover more of the Etihad Campus as Manchester City expands year-round attractions and uses AI to speed responses.

By Sean Mitchell • 3 min read • Last month
Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Wed, 26th Aug 2026
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Fri, 14th Aug 2026
Scoot uses AI to speed up customer feedback analysis
Data Protection

Scoot uses AI to speed up customer feedback analysis

Passenger complaints can now be acted on in minutes, helping Scoot spot booking and login problems before they dent sales.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 6th Aug 2026
Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Jul 2026
AskNicely launches AI review-routing tool for chains
Software-as-a-Service

AskNicely launches AI review-routing tool for chains

Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.

By Mark Tarre • 3 min read • Wed, 15th Jul 2026

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Circle & Square guide targets AI-shaped B2B buyer decisions
Generative AI

Circle & Square guide targets AI-shaped B2B buyer decisions

The guide warns CMOs that AI-driven research is obscuring early buyer signals, making traffic and lead metrics a poor guide to pipeline health.

By Karen Joy Bacudo • 4 min read • Today
OriginalVoices raises GBP £1 million to expand in US
Data Protection

OriginalVoices raises GBP £1 million to expand in US

The fresh capital will help the London-based AI data company hire, deepen its digital twin network and push further into the US market.

By Mara Sugue • 4 min read • This month
MYOB widens AI BAS beta to Australian small employers
Software-as-a-Service

MYOB widens AI BAS beta to Australian small employers

The update adds payroll-linked compliance checks for an estimated 920,000 Australian small businesses as MYOB trials the tool with employers.

By Sean Mitchell • 4 min read • Last month
Nozomi Networks wins Gartner customer choice again
IoT Security

Nozomi Networks wins Gartner customer choice again

Growing demand for industrial cyber security tools has helped Nozomi retain the only second straight Gartner Peer Insights customer award in its category.

By Sean Mitchell • 4 min read • Last month
Wildfire to lead Serve First UK communications drive
Software-as-a-Service

Wildfire to lead Serve First UK communications drive

The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.

By Mark Tarre • 4 min read • Thu, 27th Aug 2026
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026
Vero Insurance adds AI sentiment checks in New Zealand
Digital Transformation

Vero Insurance adds AI sentiment checks in New Zealand

It will let staff spot complaints and vulnerability in real time, giving Vero earlier warning of customer distress across its New Zealand teams.

By Karen Joy Bacudo • 4 min read • Thu, 16th Jul 2026
WorkJam adds autonomous AI tools for frontline retail
Software-as-a-Service

WorkJam adds autonomous AI tools for frontline retail

Retail chains could now have store tasks reshuffled in real time as WorkJam rolls out autonomous AI tools across its frontline platform.

By Sofiah Nichole Salivio • 4 min read • Tue, 14th Jul 2026