Adobe stories
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
Users can now tie design work to coding and workplace tools, as Anthropic widens Claude Design's reach across teams and projects.
The new system aims to curb fraud as AI-driven traffic surges and online security teams struggle to tell legitimate agents from attackers.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.
Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.
Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.
Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.
The addition gives companies a shared layer for securing and routing AI traffic as agentic systems move into production.
Creative workflows could become up to twice as fast, as Adobe embeds NVIDIA's RTX Spark into Photoshop, Premiere Pro and Substance 3D.
Privacy-focused local AI agents are moving on-device, as Nvidia and Microsoft add security controls and wider app support to Windows PCs.
Editors can now build synced sound effects inside Adobe Premiere Pro, cutting rough sound design time for smaller teams under pressure.
Productivity gains are lagging as Australian workers spend longer at work, prompting Logitech to pitch devices that ease mobility and presentation stress.
Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
UK retailers face a bigger test than chatbot quality, as AI assistants will favour stores with accurate data, stock and trust.
