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Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Last month
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Tue, 7th Apr 2026
AI can inspire travel, but it still can't book it. That's about to change
Digital Transformation

AI can inspire travel, but it still can't book it. That's about to change

Younger travellers are already using AI for planning, but direct bookings still depend on live inventory and real-time data.

By Mike Putman • 11 min read • Thu, 2nd Apr 2026
Namibia above and before space when it comes to data centers
Network Infrastructure

Namibia above and before space when it comes to data centers

As tech titans eye orbital servers, sun-rich Namibia emerges as a cheaper, greener and sovereign hub for Africa's booming data demand.

By Peter Karon • 4 min read • Mon, 23rd Feb 2026
When cyber resilience becomes a CFO's challenge
Multi-factor authentication

When cyber resilience becomes a CFO's challenge

Cyber resilience is now a critical CFO challenge, with cybersecurity failures directly impacting Australian companies' financial health and regulatory compliance.

By Geoff Schomburgk • 5 min read • Mon, 27th Oct 2025
Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation
Customer Experience

Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation

Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.

By Aaron Crowe • 5 min read • Thu, 12th Jun 2025
To avoid the next major outage, we need continuous testing
DevOps

To avoid the next major outage, we need continuous testing

Following the recent CrowdStrike/Microsoft outage, experts stress the need for continuous testing to prevent future software catastrophes costing over USD $5 billion.

By Clark Whitty • 6 min read • Thu, 17th Oct 2024
3GPP Standards for Satellite IoT – the catalyst for progression, or a Mexican standoff?
Space Technologies

3GPP Standards for Satellite IoT – the catalyst for progression, or a Mexican standoff?

Amid a lowered cost to develop satellite networks, questions arise as to whether 3GPP Standards for Satellite IoT will serve as a progression catalyst or incite standstill tensions.

By Alastair Macleod • 7 min read • Thu, 22nd Feb 2024
The four business models for professional services firms and their benchmarks for success
Rocket Lab

The four business models for professional services firms and their benchmarks for success

Diving deep into what you should be measuring and what the benchmarks are, you'll leave this article with a fresh new approach to the way you run your business.

By Nicola Stewart • 7 min read • Tue, 13th Feb 2024
Rise of the machine identities
DevOps

Rise of the machine identities

Bots and infrastructure-as-code automation are common additions to the business landscape, and their explosion has not gone unnoticed by threat actors.

By Jim Cook • 5 min read • Mon, 11th Oct 2021